Lifestyle Ltd, the master and exclusive license holder in India for Playboy Enterprises Inc, USA has unveiled its plans for 2016. The company’s license includes Playboy-branded clubs, cafes, lounges and pubs, beer gardens, hotels, signature events and merchandise. The company will be rolling out its outlets under the Playboy umbrella brand comprising clubs — international formats that India hasn’t yet experienced. After opening its first club in Hyderabad and beach club in Goa, the flagship club will open in Mumbai in April 2016. Located at Worli, it promises to raise the bar of parallel formats in India.
“Playboy India is also creating history with the launch of its first Beer Garden in the world in Pune. We are designing a fantastic fusion of fine dining, entertainment, music and freshly brewed beer,” says Parag Sanghavi (Chairman, PB Lifestyle).
With an exciting launch party, Pune came alive as Sunny Leone turned deejay for a while playing catchy tunes for guests, which included Pooja Chopra, Meera Chopra, Suhas (brand partner, Pune), Krishan Choudhary (brand partner, North), Ranjeet Kagade (brand partner, Pune) and several others. Located in Balewadi High Street, it is spread over 8,000 square feet and offers an extensive outdoor area attached to a luxurious indoor space, making it an ideal place to enjoy food and beverages with live music and events. The garden offers the communal Oktoberfest beer benches, chiller tables and luxury seating that can collectively accommodate over 400 guests. It serves food from around the world with modern European; Asian grills, gourmet pizzas and a fresh take on Indian cuisine as well as the signature Hef-Burger.
“While we are a Beer Garden, we have paid extra attention to curating the perfect and comprehensive food menu by bringing in the champions from the F&B industry,” explains Ranjeet.