Profit is an equation of Cost versus Revenue. At just Rs.3000 per year, you get the opportunity of being on a local search engine, appear in Google search results giving you FREE ORGANIC traffic, being part of Local Directory Android App (coming soon), a listing which is managed by Directory team and tuned to your best interest of capturing Google or Bing search traffic is certainly a LARGE VALUE FOR MONEY.
Marketing as we all know is a multi-pronged approach. Businesses rely on promoting local businesses via Print leaflets, SMS marketing, Email Marketing, Google Adwords, Facebook marketing and various other social channels. Print is no more seen as a Cost-Effective means of advertising as the Digital mediums of marketing like Paid Listing or Banner Ads brings measurable way to spend your marketing budget. Also, the BIGGEST advantage of Paid Listing is also achieving customer interaction and increasing footfalls in a very cost effective way.
The intent is that it will bring customers to actual brick-and-mortar businesses that are located near them, meaning that small businesses have the most to profit from being listed. And if your business isn’t listed, there’s a good chance that your competitor’s is and that customers will go to them instead of you.